The founder story behind Auditfyy
Auditfyy wasn't designed on a whiteboard. It grew out of the daily work of a Swiss digital agency — built by Philipp Roth, owner of KOMUNIQUE in Appenzell, for his own client reports.
- Founder
- Philipp Roth
- Agency
- KOMUNIQUE, Appenzell (CH)
- Experience
- 10+ years web development
- Public since
- Summer 2026
Born out of agency work
There was no business plan at the start — just a recurring afternoon. Every monthly client report meant opening several tools, exporting data and assembling it by hand: Search Console here, GA4 there, crawl data from a third tool, Google Ads from a fourth. Roughly half an afternoon per client, every month, with the same copy-paste risk each time.
With a handful of clients that's annoying. With several dozen it's a structural problem: time goes into collecting numbers instead of interpreting them — which is exactly the part clients actually pay an agency for.
Why no existing tool fit
The established players — Semrush, SE Ranking, Seobility — are primarily built for large agencies with dedicated SEO teams. They're good at what they do, but they solve a different problem: maximum feature breadth for specialists who work in them daily.
In smaller setups, roughly 60% of those features stay unused in our experience — while the cost applies anyway, per seat, per project, per month. What was missing wasn't another all-in-one ecosystem, but a focused audit and reporting tool that turns real Google data and plain-language recommendations into a report you can put in front of a client without translating it first.
How it happened, step by step
From an internal helper to a publicly available SaaS — every step came from a concrete need in day-to-day work.
- Starting point
Reports built by hand
Multiple tools, exports, manual assembly. Half an afternoon per client, every month.
- First version
Only for our own agency clients
An internal tool that merged the data sources. Every client got their own dashboard instead of a PDF attachment.
- Several years
Developed further in-house
New features appeared whenever something was missing in agency work — not because a roadmap said so.
- Last year
From internal tool to SaaS
Expanded along our own agency routine and direct client feedback. Today 50+ of our own client projects run on Auditfyy.
- Summer 2026
Opened to the public
Released to find out whether other agencies have the same problem — and so SMBs and freelancers can test their site with the free version out of curiosity.
What that means for the product
Every one of these decisions has a reason in agency work — not in marketing. That's the core of Auditfyy.
White-label and full team support
Because we send reports to clients under our own name. A report that looks like the tool instead of the agency is worthless in a client meeting.
No hidden surcharges
MCP server, REST API and team features are included in every plan — the free plan too. The only exception is white-label, which is reserved for paid plans.
Live sharing links instead of emailed PDFs
"Can you send me the current status?" is the single most common client request. PDFs create version chaos where nobody knows which state is valid — and report quality is the first thing to suffer.
MCP integration for Claude and ChatGPT
So reports can be started straight from an AI assistant and plugged into existing processes, instead of operating yet another tool separately.
Pricing that pays off from the first client project
A tool that only becomes economical at twenty retainers doesn't help small agencies. The pricing is calculated against the first project, not the twentieth.
EU data hosting, GDPR compliant
Because as an agency we have to explain where client data lives — and we didn't want an answer that triggers a follow-up question.
“Auditfyy is the tool I looked for as an agency owner and never found. Every feature exists because we were missing it in day-to-day work.”
Philipp Roth, founder of Auditfyy, owner of KOMUNIQUEIndependently developed, transparently operated
Auditfyy started at KOMUNIQUE and is now developed as an independent product. Philipp Roth remains directly responsible for concept, development and operations.
The platform is built entirely in-house. There is no third party calculating audits or reading data in the background. That means clear accountability: if something needs fixing, you talk to the developer, not a support ticket queue.
- Data hosted in the EU, GDPR compliant
- Fully developed in-house — no reseller, no white-label licence
- Direct accountability through the founder
- Transparent infrastructure with no external audit backend
About Philipp Roth
Philipp Roth is a web developer with more than 10 years of experience and the owner of KOMUNIQUE in Appenzell, Switzerland — an agency for web design and development.
Daily client work — from technical implementation and ongoing support to monthly reporting — doubles as the testing ground for the product: what doesn't work in agency reality doesn't make it into Auditfyy.
Frequently asked questions about the founder story
More about the product
Pricing, full feature scope and sign-up live on the main Auditfyy site.
Go to auditfyy.com- Who is behind Auditfyy?
- Auditfyy was built by Philipp Roth, a web developer with over 10 years of experience and owner of the digital agency KOMUNIQUE in Appenzell, Switzerland. The product grew out of the reporting needs of his own agency clients.
- Is Auditfyy a white-label product from another vendor?
- No. Auditfyy is developed entirely in-house and is not an acquired or resold solution. The audits, integrations and reports come from our own platform.
- Where is the data hosted and is Auditfyy GDPR compliant?
- Data is hosted in the EU and handled in a GDPR-compliant way. The platform is developed in-house, so accountability and data processing sit in one clear place.
- How long has Auditfyy been publicly available?
- Auditfyy was used internally for agency clients for several years and expanded into a SaaS over the last year. It has been publicly available since summer 2026, including a free plan.
- Why another SEO tool next to Semrush or SE Ranking?
- The large suites are built for teams with SEO specialists. In smaller setups around 60% of the features stay unused while the cost applies anyway. Auditfyy focuses on audits, real Google data and reporting — with white-label, MCP server and API at no extra charge.
Ready for better rankings?
Get started in under 5 minutes. No credit card needed.
More on auditfyy.com